Retreat House by Sarah Rich

It's easy to understand why Rich's "Retreat House" was chosen as one of the Top 10 prefabs by Inhabitat. Its compact design is fuctional, warm, affordable and has low environmental impact. What isn't clear, is why mainstream consumers continue to feed the demand for generic, expensive and environmentally disastrous housing. When prefabs first hit the market, they had their issues, but with the multitute of design companies now producing them, there are more options, different price ranges and competition seems to be keeping the cost affordable for now. So why is it taking so long to catch on? -Eve